Jonathan Tlatoa Tlahuextl is a marketing strategist, entrepreneur, and community advocate based in Madison, Wisconsin. As Co-Founder of Adapt Marketing Consulting, he specializes in helping small businesses, nonprofits, and entrepreneurs build strong digital foundations through branding, website development, and marketing strategy. His work is rooted in making marketing tools accessible and culturally relevant, particularly for diverse and underrepresented communities.

Jonathan is passionate about strengthening the Latino professional community. Through his work with the Latino Professionals Association (LPA), he is dedicated to creating opportunities for leadership, business growth, and meaningful connection. His commitment to community empowerment drives his approach to both business and service, helping others achieve success while fostering a more inclusive local economy.